Sweet. Fox Sports will be broadcasting the game using b20 to power their generators.
July 10, 2007
FOX Sports Chooses All-Star Fuel for All-Star Game
Sports network commits to B20 for MLB All-Star Game and other sporting events
JEFFERSON CITY, Mo.–
Fans who tune into the Major League Baseball All-Star Game tonight will
be watching a broadcast powered by biodiesel. FOX Sports will use B20,
a blend of 20 percent biodiesel and 80 percent diesel, in all of its
generators, satellite trucks and other diesel equipment at its
television compound in San Francisco. What’s more, the company has
committed to using B20 to power its broadcasts of the World Series,
Super Bowl, the Bowl Championship Series and other major events.
The move is part of the “Cool Change Initiative” introduced by News Corporation, the parent company to FOX Sports.
“This initiative is an attempt to reduce our carbon footprint to
neutral by 2010,” said Michael Davies, Director, Field Operations - FOX
Sports. “The All-Star game presents the opportunity to start
implementing some of these environmentally friendly practices, part of
which is using B20 in our equipment.”
Davies said that biodiesel came recommended from other contractors in
the ever-greening entertainment industry. Many musicians, actors and
festivals use biodiesel in their generators and vehicles, including Tim
McGraw and Faith Hill, Sheryl Crow, Norah Jones, Pearl Jam, Willie
Nelson, Daryl Hannah, the Coachella Music Festival, and the Bonnaroo
Music Festival.
“The entertainment industry has led by example when it comes to using
and promoting biodiesel,” said Joe Jobe, CEO of the National Biodiesel
Board. “It’s refreshing to see such high profile stars and companies
embracing biodiesel and letting it help them take control of their
impact on the environment and oil imports.”
The All-Star Game marks the first occasion that the sports network has tried B20.
“Biodiesel was an easy decision for us because it works in our regular
generators without having to retool our existing equipment,” Davies
said.
Biodiesel is a renewable fuel made from any vegetable oil or animal
fat. It is most commonly made from soybean oil. American soybean
farmers, through a program called the soybean checkoff, launched the
U.S. biodiesel industry more than 15 years ago. Biodiesel significantly
reduces emissions, including carbon monoxide, particulate matter and
life cycle carbon dioxide.
