I love what this company in Vancouver is doing to promote WVO biodiesel. They give "Green Zone" stickers (and I assume, logos for marketing support) to the restaurants that supply their WVO, who then can say they're "green". Seems like a GREAT way to market the biodiesel and to get restaurants to give you their biodiesel. Article here.
By Scott Neufeld - North Shore Outlook -
March 05, 2008
Some compare it to the smell
of french fries others say it has the scent of crayons. Either way,
demand for biodiesel is rising in B.C. and one company is turning to
local restaurants to increase the supply.
Fourteen
North Shore restaurants have joined the Restaurant Green Zone, a
recognition program that lets diners know which eateries are supplying
their used cooking oils to be converted into biodiesel.
The restaurants will soon be sporting Green Zone stickers to identify their environmental commitment.
“This
will help bring down the carbon footprint in B.C.,” says Robert Greene
project resource manager for Effective Resource Management BioSource,
the company that launched the Green Zone program. “We guarantee that
all the biodiesel is sold in B.C.”
BioSource buys
the oil from restaurants, a service that eateries used to have to pay
for. However, Greene says they can only use non-hydrogenated cooking
oil because hydrogenated oil is bad for your engine and bad for your
health.
“We need their used (non-hydrogenated)
frying oil,” Greene said. “In colder weather the (hydrogenated) oil
thickens and it can’t get through the filter.”
Park
Heffelfinger, co-owner of Memphis Blues in North Vancouver, said
signing up for the program makes economic sense. He added he’d like to
add more eco-friendly but cost-effective programs to the restaurant.
“Prior
to two years ago we had to pay to have our waste oil removed,”
Heffelfinger said. “It’s something I’m feeling very strongly about ...
I’d love to reduce more of our waste.”
Now Memphis
Blues gets five cents per litre for the oil it contributes. The
restaurant produces about 340 litres per week, which is a moderate
amount, Greene said.
“Fish fry places do about 400 gallons per week,” he said or more than 1,500 litres of oil.
However,
restaurants can’t produce enough oil to meet industry needs. As a
result, more farmers are converting fields to grow canola for
biodiesel.
“Even if we had all the cooking oil
from all the restaurants we wouldn’t be able to (keep pace with
demand),” Greene said. “It’s a drop in the bucket for what’s needed.”
BioSource
is also working with the City of North Vancouver to set up a community
collection point to allow residents to drop off their used cooking oil.
Many
companies take cooking oil from B.C. and sell it in the U.S., Greene
said. The profit margin is more than three times better south of the
border. However, the Port Coquitlam-based company is committed to
keeping locally supplied cooking oil in B.C.
“On the positive side we aren’t tearing up farmland,” Greene said. “We’re recycling what’s already in the food supply.”
Biodiesel
produces 80 per cent lower carbon emissions than regular diesel and
costs the same. As a result, municipalities, industries and residents
are filling their vehicles with the vegetable-based fuel. Some Husky
gas stations now offer biodiesel at the pump.
BioSource
is now working with restaurants to convince them to quit using
hydrogenated oil. In addition to creating trans fats, a major cause of
cardiovascular disease, cooking with hydrogenated oils also leaves
trace amounts of metal in food.
In partnership with
the Heart and Stroke Foundation, BioSource is helping restaurants
switch to canola, corn or other non-hydrogenated oils by offering a
discount.
The Green Zone initiative recently earned the seal of approval from the B.C. Restaurant and Food Service Association.
“The
program is a success on two fronts because it ensures that the cooking
oils used are good for the heart and the planet,” said Sharron Tulk,
Director of Marketing for BCRFA.
BioSource will
continue to work with local restaurants to encourage more of them to
sign on to the program. Greene said reducing and reusing waste is
becoming just another part of the restaurant business.
“Everyone has to realize their part in the cycle,” Greene said.
Local restaurants are supplying their used cooking oil waste to fuel